Creative Impact
Sprouts was anything, but basic. The products
delivered yet the brand was compromising.
For more than a decade, the Health & Beauty portfolio lived under the name Sprouts Essentials—a functional descriptor that had gradually become synonymous with “basic.” Our challenge was to create a new wellness brand capable of extending Sprouts’ trusted authority into self-care while transforming Health & Beauty into a destination.
business Impact
A distinctive brand vision brought to
life through a holistic identity system –
transforming more than 130 products
into one trusted wellness destination.
As an extension of the Sprouts leadership team, we led the strategic transformation from positioning and naming through visual identity, brand expression and governance, creating a scalable platform for future growth.
